Our Mission: Provide the best gear available for training, competition and preparing to survive the 1st 72 hours after a critical incident.
Our Strategy: Provide access to gear that meets our high standards, with fast delivery, at a competitive price.
Our Gear: Selectively stock only the best gear to ensure it doesn't fail you when you need it most.
When the Balloon Goes Up! started in October 2011, as a blog, to help me develop my thoughts on the training, tactics and gear used by civilians to prepare for the likely challenges we will all face.
In August 2012, I decided to expand the mission of WTBGU! to include providing the best gear available for training, competition and preparing to survive the 1st 72 hours after a critical incident.
I want to earn your current and future business with an unapologetic commitment to quality and surpass your expectations. While I can't possibly carry/use every item on this site, you can expect that I would feel comfortable using it myself... If I didn't I wouldn't stock it!
I appreciate the opportunity to help you find the product you'll use When the Balloon Goes Up. If this is the first time you are ordering from me, I'm sure it won't be your last.
When the Balloon Goes Up, LLC
What does "When the Balloon Goes Up" mean?
The term "the balloon goes up" has been used since the American Civil War when observation balloons were used to gather intelligence, exposing allied troops and triggering enemy fire. It’s use was reinforced in WWII due to the use of barrage balloons being lifted in preparation for air raids. Historically, the ascension of balloons has been a sign of impending incoming fire.
Today the term is used to describe the start of a critical incident that could range from an acute threat of physical injury at an ATM or Home Invasion to a systemic breakdown of society following a Katrina type natural disaster. As a law abiding civilian or LEO, we do not get to pick when the balloon goes up, only how well prepared we are to respond to it.